Powers Agency
Powers Agency Case Study: Frisch's Pie Wars

The Ask: "We've been selling the same pumpkin pie for decades. Can you get people to savor this pie again?"





Our Response: We sparked a good-natured rivalry with a local bakery.











Even The Wall Street Journal Took Notice

Both companies have clearly benefited from the spat. Frisch's, which typically sells 90,000 pumpkin pies during its 16-week selling window, saw a 5% uptick the first year. The bakery, with an average of 2,500 pumpkin pies during the Thanksgiving season, saw a 20% jump in sales.Read the entire article by clicking here




The Result: Frisch’s outsold the competition 10 to 1 with a record-breaking 19% increase in revenue.




Was the client happy?